2025-01-10
How to Track Link Clicks
Why track clicks?
Tracking clicks tells you which campaigns, channels, and content drive the most engagement. Without tracking, you're guessing. With tracking, you're measuring and optimizing.
Setting up tracking
Create a short link with Shortlink, and every click is automatically tracked. You don't need to add any extra tracking code — the platform handles it for you. You can also add UTM parameters (utm_source, utm_medium, utm_campaign) to your links for deeper analytics in Google Analytics or similar tools.
What data is collected?
Each click records: timestamp, country, region, city, device type, operating system, browser, language, referrer, and UTM parameters. IP addresses are hashed for privacy — not stored raw.
Analyzing the data
Use the analytics dashboard to filter by date range, see top countries, devices, and referrers. Export to CSV for deeper analysis, or use the API to build custom dashboards.